Web Seminar
PERFORMANCE MEASUREMENT
FOR LATIN AMERICAN SMALL BUSINESS MANAGERS
see www.estratech.org
The Web-Seminar
The proposal is to offer a special designed web-seminar in certain countries of South America. The purpose is to help small business managers to design a tailored-made performance measurement system for their companies.
The Need
Globalization has arrived to Latin America. Big countries joined several trade agreements years ago, such as Mexico with Nafta and Brasil with Mercosur. Now small countries are reaching treaties with the US: Chile, certain Central American countries and others in the future.
For a small business in those countries, the globalization effects are clear: more competition that obliges them to deliver products and services faster, with less cost and more quality. To achieve those objectives, managers have to use metrics, performance indicators.
As small business managers rely on intuition and primitive control systems, there is an opportunity to offer them some educational alternative, with which they could learn control basis and how to determine which the best indicators are for their companies. They should have the possibility of consultations, certain feedback that could allow them to know if they are in the right direction. Small companies often do no use management consultants, and it is probable that implementation would follow the learning process.
Instructional Design
To establish an appropriate instructional strategy, emerging educational issues were analyzed. Environmental trends in corporate education were established: relational accountability, cooperative learning and ubiquitous learning. These trends generate several opportunities, such as expanding the market to other countries.
The proposal is to offer a special designed web-seminar for countries in Latin America and for the Spanish speaking US. The purpose of the proposed educational service is to help managers to design a performance measurement system for their companies. After considering different alternatives, a seminar with eight learning units has been designed. The syllabus and a sample unit are available for potential learners for inspection.
Main Deliverables
Multimedia learning product designed for the web with a collection of lesson modules, course materials and assistance to develop a project for a specific organization.
Geared for Working Professionals
This program is designed for:
- Individual Learners. These are middle-aged professionals working in middle-management jobs, which would participate as individuals. They will get practical knowledge, with emphasis in the tailored made assignments. Time flexibility will allow learners to finish their studies at their own pace. A good amount of information is already posted (syllabus, the example of Unit 1, etc.).
- Corporations and Educational Institutions. These are corporations, universities, chambers of commerce, or other educational institutions that could see this web-seminar as a way to offer additional services to its clients. In this case, the product is a course for several participants (ten or more). The key message is: custom made: the syllabus can be adapted to your needs.